Decoded Spirits 2024
The Decoded Spirit Awards is an annual Dan Murphy's campaign. The brief required creating a booklet to complement digital collateral and feature Dan’s Daily cocktail recipes. The booklet was distributed across all stores to offer customers in-store recommendations.
Layout design
Image retouching
Stakeholder management
Digital and print rollout
Collaboration with copywriter
Digital rollout
Below is some of the digital assets that were implemented across the website and mobile app during the campaign.
Finished art
Image retouching
Stakeholder management
Digital rollout
