Tequila Tequila
Recruit new customers into the agave spirits category and boost frequency of purchase and volume per basket, while leveraging World Tequila Day to support the campaign.
Creative & art direction
Visual design
Stakeholder management
Concept pitch
Campaign assets
Social post
Campaign elements are extended to the range of Tequila available at Dan Murphy’s. We want to showcase that Tequila is more than a shot, proving breadth and versatility of this category, front and centre.
