Bandit Baker
Concept for a Google Course
This app powers Bandit Baker, a concept bakery dedicated to business growth and reducing food waste. Our mission is to strike a balance between sustainability and expansion by optimising operations and minimising excess inventory, all while highlighting available products for last-minute purchases.
User Research
Wireframe
Prototype
Concept Design
UI Design
User Research
Understanding the user
There were 3 main pain points on the user research limitations:
Limited time on research can lead to incomplete data
The number of interviews that need to be conducted may be less than predicted.
Engaging participants and recruiting the right participants from the target audience.
User Personas
Two user personas and journey maps are created to address key pain points, ensuring the app meets the needs of different users interested in Bandit Baker's services.
Profile
Yuto Kobayashi
Age: 34
Education: Bachelor’s Degree
Hometown: Okinawa, Japan
Family: Only child
Occupation: Publisher
Goals
• Find a bakery within a walking distance of his neighbourhood.
• Bakery that has a variety of gluten free options.
Frustrations
• He isn’t able to order online after his run because bakeries don’t list the ingredients clearly on website.
Yuto is a 34 year-old book publisher and lives with his partner, Ross. He loves to experiment with cocktails and plays video games with his partner. They have decided to settle their lives in Fitzroy, so that they can be around more eateries. Yuto eats a strict diet through the week, so he feels less guilty about grabbing pastries over the weekend.
Profile
Fleur Davis
Age: 26
Education: Diploma
Hometown: Launceston, TAS
Family: Oldest daughter
Occupation: Assistant
Goals
• Find a bakery that can provide a variety of baked goods in short notice.
• Convenient ordering system for large orders.
Frustrations
• Many places require one week notice
• Bakeries near her office prefer email communications for large orders.
Fleur is a 26 y.o Virgo, who loves to get away from the city on weekends. She is an assistant for a CMO of a lingerie company and her organisational skills gets her to where she is today. She is often get caught off-guard by sudden meetings but she pulls through. She constantly is on the go, so she consider her phone as her right hand person.
User flow, Wireframe, Site map planning
Low fidelity prototype
The prototype design went through two rounds of revisions following user testing.
Round 1: Feedback highlighted the need for a search bar and the addition of a pick-up time feature on the main page, enabling users to view available products based on their chosen collection time.
Round 2: With user profile, we added a dropdown, allowing user to view their receipt on the app as well as receiving email confirmation. As some users are ordering for company use, which require a separate receipt.
Hi-fi prototype and sticker sheet
The final design provide accessibility considerations through the layout of the page, choice of fonts and through colour accessibility testing, we were able to pair shades of orange with both black and white backgrounds.
Please note prototype only utilise a couple of products to showcase layout and basic functionality.
App & Brand
This concept app and brand have been fun to create and enjoyed developing the language used throughout the brand. Scroll down to view more of the app layout and brand design.
