Dan Picked
Landing page
Dan Picked was a subscription service by Dan Murphy’s. This is part of the brand’s first wave of changes. The front-end design was developed alongside the launch of the Big Boxes subscription service, with a mobile-first approach. Collaborated closely with a copywriter and developer to bring the page to life.
Problem
The Dan Picked subscription team sought a landing page that will be easy to use for Cellarmasters customers who are moving to Dan Picked subscriptions.
Design Visual Element
Protoyping and wireframing
Responsive design and accessiblity
Collaboration with developers
Usability testing
Asset production
Solution
Utilising a clear colours between red, white and mixed wine boxes. It helps differentiate the boxes available for the customers to select. In the case of colour accessibility, this is replaced by a clear heading due to brand guideline restriction and time constraints of launch. The design was then tested and amended accordingly based on stakeholder and customer feedback.
